Problem Statement
With so many different subscription options whether it's media or services, it’s hard to keep track of everything people subscribe to monthly/yearly. They monitor their subscription spending by seeing the money deducted from their bank account for subscriptions they may not need or want anymore.
Hypothesis
A mobile-friendly version of the desktop-only website SubMerge will help the product significantly increase its market reach by bringing in more mobile users.
Business Goals
Goal No. 1
As a current user, I want to see all of my subscriptions in one place to see an overview of my spending.
Goal No. 2
As a returning user, I want
to be able to unsubscribe from a subscription so that I can reduce needless spending.
Goal No. 3
As a consumer, I want
to be notified if any subscriptions are about to renewed so I can decide if I want to renew or cancel.
Solution
Research
Competitive Research
60% of competitors on the current market have a user interface that is too difficult to navigate or do not have features like canceling a subscription through the app, which can be helpful in reducing unwanted spending of unused subscription services.
User Interviews
5 out of 5 participants agreed that they didn’t know how much they spend on subscriptions yearly.
50% of my participants agreed that alerts would be helpful reminders, however, they worry about constantly being bombarded with reminders.
During user interviews, participants were asked questions such as:
How many subscriptions they currently have, what types, and how do they figure out just how many they have?
Their current experience managing their subscriptions.
A time they decided to stop paying for a subscription.
The last time they forgot to cancel a subscription they no longer wanted.
If they have ever decided to purposely keep a subscription that they no longer wanted.
Their current methods of deciding if they want to renew a subscription that they’re currently on the fence about.
Through user interviews & affinity mapping, 5 insights emerged.
Based on the trends found in my affinity mapping, the overall message I received from users is that they want extra assistance in canceling unwanted subscriptions due to the tedious process and simply not having enough time.
Persona: Brooke, The forgetful subscriber.
Testing & Iterations
After conducting a round of usability testing to create changes from my low-fidelity wireframes and improve them on my high-fidelity prototype, I created a few changes based on user feedback.
The Fix: I moved the final splash screen to the beginning of the new user registration flow in my high fidelity prototype to allow users to get more information at the very beginning of the flow instead of at the end.
The Fix: I added a separate subscription information page since I realized after user feedback that it is very much needed for users to visualize their subscription spending habits.
SubMerge Style Guide
Final Screens
Interactive Prototype
Final Thoughts ✨
What would I do differently?
Finding + talking to users who actively budget
Iterate & Test More (Of course!)
Due to time constraints, it was difficult to find a user sample pool of those who actively budget or use budgeting applications like RocketMoney. Interviewing + gathering insights from participants like that could have provided me with a different perspective of insights I may have not considered.
My low fidelity wire frames didn’t receive as much constructive feedback as my high-fidelity prototype so something I would do differently next time is have another iteration of my low-fidelity to make my time more productive. I made a ton of changes to the UX/UI during the creation of my high-fidelity prototype so to be more efficient, I would want another iteration to clean up some details to enhance the user experience next time.