Mizaru Website Redesign
Team: Rebecca Rodriguez, Mia Robinson, & Allyssa Van Camp
Timeline: 4 weeks
The Problem
The Mizaru onboarding is lacking gathering vital information from their users, which are service providers, clients, and now, organizations.
Information such as language, regions covered, rates of services, and service contracts are missing from the platform. Aside from their two current users, Mizaru also wanted to incorporate a new user to attain more users signing up for Mizaru, organizations such as schools, private businesses, or non-profits either providing services or seeking services for their own clients.
Business Goals
By collecting more basic information from each type of user, this will help verify that they are qualified to work with Mizaru.
Complete redesign or incremental changes?
This is not a complete redesign of Mizaru since the current design from previous designers had a great foundational structure. The overall goal was one look but with three different onboarding processes. When focusing on the core issues, I helped my team divide the redesign of all three onboarding processes into parts to help us focus on delivering a more detailed solution to each onboarding issue:
Context
Who is Mizaru?
Hypothesis
If the current Mizaru website is redesigned to include more basic user information and a new onboarding process for organizations to apply, then this change will result in an increase in the number of users (clients, service providers, and organizations) signing up for Mizaru's services.
Research
Previous Research & Insights
Comparative Analysis
Key takeway from a comparative analysis of other competitors on the market is that Mizaru is truly one of its kind & asks quite a bit of information before onboarding users unlike other sites.
However, in order to create accessibility for all, more in-depth questions must be asked like regions served, languages spoken, & rates of services. This where where my team & I saw an opportunity for improvement.
Ideation
Organization onboarding User Flow
Sketches
Due to time constraints, my team & I decided to create sketches of our onboarding designs in order to jump into the high fidelity designs after getting the client & developer approval.
User 1. Organizations seeking Support
User 2. Organization Wanting to Provide Support Services
Implementing Feedback
After receiving feedback from both the developer & client, I began iterating the final deliverable.
Final Screens
Link to full screens here
Conclusion & Final Thoughts
By conducting research, collaborative ideation, and being receptive to feedback, my team successfully produced deliverables that tackled the key issues overlooked in the previous designs. We collected additional information from our users throughout the onboarding process, resulting in the optimization of Mizaru's website for verifying qualified candidates and creating an accessible product, thereby making accessibility a free and inclusive experience for everyone seeking Mizaru's services.
Although we were unable to conduct usability testing on users through a functional prototype, this is definitely something that was emphasized to the entire Mizaru in order to stress the importance of user testing & input to aid in creating the most accessible product for individuals living with disabilities since that is the core focus of this project.